To be honest, I saw Michael Dearing (http://www.society.me/michaeldearing) use the service, thought it was cool, and so added it. I enjoy it because it's an easy way to answer questions, give advice, etc. to all my friends and readers. The anonymity is a pretty unique and cool feature. Once I started using it, there was no real reason to switch, and for what I'm using it for, the community is not terrible important. That said, I am kind of intrigued by a lot of the stuff society.me is doing, I just wish they had an older usergroup, so I'd find something other than Justin Bieber to talk about on it!